This project completed in London in 2020 was a new-build / restoration/ something else of a victorian/Listed Building/whatever property. 

Every successful product is the fruit of hard work and this applies to every field of business. Intuition alone is not enough to create a product that people will love and use. You also need to do your research, thinking, planning, differentiating yourself and more. Write about some of the challenges you faced in designing this product and what steps you and your team took to overcome them.